Branding 101 for Entrepreneurs with Jennifer Vasilache

People often associate branding with just a name, a logo, and a website. While these elements are important, they do not define the extent of what a brand is all about. A brand is what makes your business stand out from the crowd. It is what connects your goals to your values and your values to your clients’. It is what makes people engage with you and choose you over and over again. 

In the race to success, the businesses that have succeeded are the ones that took building a brand seriously. Whether you are starting a new business or transforming your existing company, when you establish a solid and strategic brand foundation, you’re setting your business up for success in the long haul.

During this workshop participants will:

• Gain a deeper understanding of what a brand is and why it’s important for their business
• Learn all the elements that compose a complete and solid brand positioning framework
• Define their brand purpose and core values

About our Speaker: Jennifer Vasilache 

Jennifer is a seasoned agency-trained brand consultant with extensive experience. She has worked for some of the most recognized companies across the globe. She specializes in brand strategy, verbal identity, and cultural intelligence. Over the years, Jennifer has used the art and science of Semiotics to deliver clear and actionable solutions allowing brands to generate value by being more relevant to their audiences. In 2020, she created a coaching and consulting hybrid program designed to help entrepreneurs and startups create meaningful brands for their businesses. She received her Master’s Degree in Linguistics from the Sorbonne University in Paris, France. She also holds a Master’s Degree in Semiotics from the University of Limoges, France. 

Key clients: PwC, HP, Facebook, Electronic Arts, Warner Brothers, Sony Pictures, Sanofi, Johnson & Johnson, Microsoft, Qualcomm, GE, Kickstarter, Alibaba, Honeywell, MetLife, Citibank, Barclaycard, Chase, Amex, AT&T, Verizon, Pepsico, Danone, L'Oréal.